The TAG Heuer has just declared that they’ll be releasing three new special watches inspired by the world of F1 racing in general, and by Ayrton Senna in particular at the Monaco Grand Prix,. Senna is well-honored in the motorsports world as one of the greatest F1 drivers of all time. His died at the age of 34 in 1994, which had been preceded soon by the death of rookie driver Roland Ratzenberger, and the serious injury of Rubens Barrichello, prompted widespread criticism of safety standards at F1, together with a large number of reforms to F1 car and track safety standards. Those reforms have made fatalities in F1 an extreme rarity – Senna’s death was the last in Formula 1 until that of Jules Bianchi, who sustained fatal injuries racing in very wet conditions at the Japanese Grand Prix in 2015.
Senna was a brand ambassador for TAG Heuer and the first replica TAG Heuer Ayrton Senna watch was the TAG Heuer Senna Limited Edition, made in 1994 (this was the only Ayrton Senna watch produced during his lifetime as well). His daily wear watch was a quartz Analogue/ Digital TAG Heuer S/el, from the Sports and Elegance line. What you might not know is that TAG Heuer has a history with Formula 1 that extends beyond its relationship with Senna as a brand ambassador. One of the most notable instances of the company’s extensive relationship with F1 was its relationship with McLaren – TAG paid for the development of a 1.5 liter engine that McLaren used in the mid 1980s and of course, as F1 fans will know, actually bought 50% of McLaren International in 1981. 
The fake TAG Heuer watch worn by Ayrton Senna was this analog/digital model, the Analogue/ Digital TAG Heuer S/el. For a full breakdown that every Ayrton Senna replica watches made by TAG Heuer, check out Calibre 11’s amazing coverage, right here.
The new Senna Special Edition collection consists, at launch, of 3 watches: one mechanical chronograph, and a quartz chrono and time-only piece. They were launched at TAG Heuer’s new boutique in Monaco – the site of arguably the most prestigious race in Formula 1, where Senna first won in 1987.